Overview

• LEGO and The Pokémon Company have confirmed a multi-year partnership to release Pokémon-themed LEGO sets starting in 2026.
• A teaser trailer features Pikachu’s tail built from LEGO bricks, hinting at the franchise's mascot being central to the initial offerings.
• This partnership ends Pokémon's previous licensing agreement with Mattel's Mega Bloks, which had produced Pokémon building sets for over two decades.
• The collaboration aligns with Pokémon’s 30th anniversary, suggesting a strategic timing to maximize fan engagement.
• LEGO aims to appeal to diverse audiences with potential sets for both younger fans and adult collectors, continuing its trend of gaming franchise collaborations.