Overview
- The 2025 Poppy Campaign runs from Oct. 31 through Remembrance Day on Nov. 11.
- The Legion’s Amazon store returns for a second year and Amazon will deliver a poppy to donors who give at least $2, with all proceeds directed to the Poppy Trust.
- Cashless tap-enabled boxes are being placed at select retailers as online giving continues through Legion.ca and traditional poppy boxes remain widely available, including at TD banks.
- In Alberta last year, $3 million was raised, split between direct supports for veterans and research and health programs, including VR PTSD treatment at the University of Alberta.
- Poppy funds cannot pay Legion operating costs and are routed to command for veteran-focused uses, as branches continue to report challenges such as theft of poppy boxes and pandemic-era donation declines.