Overview
- Following Monday's global debut showcase in Goyang, Lee introduced 15‑member boy group A2O Soul and nine‑member girl group A2O Lite and announced their digital singles "Superstar" and "Neon."
- Lee said both groups' music videos were filmed using 4D Gaussian Splatting, a multi‑camera reconstruction method that recreates performers in 3D so viewers can generate new camera angles after filming.
- The launch centers on Lee's 'culture technology' concept and includes early plans for an extended‑reality collaboration with Samsung that Lee says could extend the 4D data into XR and AI applications.
- Longtime SM collaborator Yoo Young‑jin is credited on the new releases and reviewers gave positive early assessments, noting familiar SM‑era production touches blended with modern elements.
- This marks Lee's first major domestic project since his three‑year noncompete expired in February and industry watchers say the double debut and tech focus aim to distinguish A2O in a crowded K‑pop market while commercial rollout remains to be proven.