Overview

• O3 Collective is built around three pillars—One for artist identity, Original for content creativity and Orbit for systematic management—to create a unified creative “orbit.”
• Yang Hye-young, who led brand strategy and live entertainment at CJ ENM, joins as co-founder to drive the company’s professional and strategic initiatives.
• Lee’s contract with JYP Entertainment ended on April 15, yet the agency will continue overseeing his activities in Japan under a territorial arrangement.
• An official fan community and membership on Weverse will open Tuesday to centralize global engagement and direct fan support.
• Lee is slated to star in tvN’s drama “Typhoon Company” and Netflix’s original series “Cashero” later this year under his new agency.