Overview

• Lee Jae-myung, South Korea’s presidential front-runner, wore blue-and-red Reebok Classic Leather sneakers at his campaign launch on May 12 to symbolize cross-party unity.
• The sneakers, originally retailing for 89,000 won, sold out nationwide by May 14, with resellers now charging up to 339,300 won per pair.
• The shoes feature embroidered slogans, including 'Lee Jae-myung, Now More Than Ever,' reinforcing his campaign message of national cohesion.
• Reebok Korea has not yet confirmed whether it will restock or re-import the sneakers to meet the unprecedented demand.
• Lee’s campaign emphasizes moving beyond ideological divides, with his footwear choice sparking discussions about political symbolism and consumer behavior.