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Lee Jae Myung Elevates K‑Culture as Core Industry in Arirang TV Appearance

He outlined a 300 trillion won market goal alongside a promise of government support without interference.

Overview

  • On Arirang TV’s K-Pop: The Next Chapter aired Aug. 20, President Lee met the creators behind the hit Netflix film KPop Demon Hunters, including co-creator Maggie Kang, TWICE’s Jihyo and Jeongyeon, producer R.Tee and critic Kim Young-dae.
  • Lee pledged to build strong foundations so the cultural sector becomes a key industry, saying the government will nurture infrastructure rather than leave growth solely to private companies.
  • Invoking a “support without interference” principle, he warned against political control, surveillance and blacklists that could chill artistic freedom.
  • He flagged a shortage of large concert venues compared with Japan and urged new construction or adaptations of existing spaces to sustain live performance growth.
  • Officials and panelists pointed to KPop Demon Hunters—produced by Sony Pictures Animation and distributed by Netflix—as proof of global demand and a case for bolstering domestic content creation and intellectual property capabilities.