Overview

• The campaign debuted with a national commercial narrated by Ernie Johnson Jr., using James’s journey to highlight overlooked talent.
• UNINTERRUPTED and Indeed will premiere The Main Thing on Oct. 1, a four-episode series on UNINTERRUPTED’s YouTube channel with Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani.
• October plans include an online job-seeker resource portal and a Job Event at House Three Thirty in Akron offering skills training and career workshops.
• The partners say Indeed’s job-matching technology, career tools, and training will be integrated with the LeBron James Family Foundation’s education and workforce programs.
• The push reflects UNINTERRUPTED’s branded-content strategy, with Fast Company noting SpringHill’s reported losses and its merger with Fulwell 73 into Fulwell Entertainment.