Overview

• In an Oct. 7 reveal, LeBron James announced a sponsorship with Hennessy, saying he would “bring my talents to Hennessy V.S.O.P.”
• He remains a Los Angeles Laker under his 2025–26 player option with no retirement announcement.
• Resale listings for the Lakers’ April 12, 2026 home finale vs. the Jazz jumped from under $100 to around $770 on VividSeats, with some sales reported above $8,300.
• The short video echoed his 2010 “The Decision,” featuring a red checkered shirt in a gym setting with two stools and an interviewer.
• Reaction was polarized, with criticism that the stunt toyed with fans’ emotions even as some expressed relief he was not retiring.