Overview

• James’ Oct. 7 reveal echoed his 2010 TV special but the video announced he is “taking [his] talents to Hennessy V.S.O.P,” with the brand unveiling a limited-edition LeBron bottle on its site.
• Hennessy and James framed the collaboration as a celebration of his career, extending a partnership that dates to 2024 and now includes the V.S.O.P x LeBron James release.
• The stunt drew swift criticism from fans and commentators after retirement speculation surged, with reports noting a spike in demand for certain Lakers tickets tied to the tease.
• James has not announced retirement and has said he is excited to play another season, entering a record 23rd year after opting to continue with the Lakers.
• Lakers coach J.J. Redick described a cautious ramp-up for James due to a glute irritation and prior MCL surgery as the team readies for the 2025–26 season with Luka Dončić on the roster.