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LeBron Shrugs Off Anthony Edwards' Adidas Roast

The exchange shows how brand rivalry fuels viral marketing that could flare up again when the teams meet in January.

Overview

  • Anthony Edwards starred in an Adidas sketch-style commercial that joked LeBron’s “knees couldn’t handle the cold” as the reason he wouldn’t join the Timberwolves.
  • James responded Tuesday on his Mind the Game podcast by laughing it off, saying he hadn’t watched the spot and calling Adidas “the stripes.”
  • LeBron suggested Edwards was reading scripted lines, saying the guard “just read off a teleprompter” and that he held no personal grudge.
  • The ad also teased other stars and succeeded in going viral, raising visibility for Edwards’ AE3 shoe and drawing reactions on streams and social media.
  • Coverage notes the teams meet in January but gives different dates (reports cite Jan. 12 and Jan. 16), making that game the likeliest moment for any on-court follow-up.