Overview

• LeBron James posted a teaser reading “The decision of all decisions. October 7th 12.pm” with #TheSecondDecision, setting a reveal on his social channels at 12 p.m. ET.
• The 10‑second video echoes his 2010 “Decision” with a gym setting, two stools and an interviewer, underscoring the deliberate callback.
• Retirement is being discussed by fans and media, yet many outlets consider a commercial announcement more likely, citing his Amazon ties and the Prime Day timing.
• James turns 41 in December and is entering his 23rd NBA season after opting in with the Lakers, with his contract set to expire at the end of the coming season.
• Secondary‑market prices have jumped for key Lakers games, with reports placing the minimum for the final regular‑season home date near $746 or close to €500.