Overview

• Mattel has introduced the Kenbassadors line to celebrate Ken’s 65th birthday, with LeBron James as the inaugural celebrity doll.
• The LeBron James Kenbassador doll features personalized details, including a varsity jacket with career-themed patches, Nike sneakers, Beats headphones, and his 'I Promise' wristband.
• The doll will retail for $75 nationwide starting April 14, with a limited advance release, including signed dolls, at the Undefeated store in Los Angeles on April 12.
• Proceeds from the launch will include donations to the LeBron James Family Foundation and copies of James’ children’s book for each doll sold at Target from April 14-19.
• LeBron James emphasized the importance of positive role models for youth, aligning with Mattel’s goal of inspiring limitless possibilities through the Kenbassadors series.