Overview

• James posted a brief video setting his announcement for October 7 at 12 p.m. ET, which is 6 p.m. in Germany.
• His post used the hashtag "TheSecondDecision," an explicit nod to his televised 2010 "Decision" move from Cleveland to Miami.
• The 40-year-old has exercised his player option for a record 23rd NBA season and has recently said the end will come sooner rather than later.
• Resale prices on TickPick for the Lakers’ April 12 home game jumped from $85 to $445 after the teaser, reflecting bets on a potential final appearance.
• Outlets note the reveal could also be commercial given his many endorsements, with some pointing to the timing alongside an Amazon sales event.