Overview

• James posted a brief social clip labeled “The Second Decision” and “the decision of all decisions,” promising a reveal at 12 p.m. ET Tuesday.
• Media coverage frames three main possibilities, with retirement after 2025–26, an Amazon Prime Day tie-in, or a new product or company all described as speculation.
• The teaser mirrors 2010 details such as a red plaid shirt, a gym setting, two stools, and an interviewer, inviting comparisons to his televised free-agency special.
• Secondary-market listings for the Lakers’ April 12, 2026 home finale reportedly jumped from about €70–€85 to roughly €445–€500 after the post.
• James turns 41 in December, is entering his 23rd NBA season with the Lakers, and is under contract through the 2025–26 season.