LeBron James' SpringHill and Fulwell 73 Announce Merger

The merger aims to create a powerhouse in unscripted, live, and branded entertainment content.

The merger between SpringHill, founded by LeBron James and Maverick Carter, and Fulwell 73, co-founded by Ben Winston, is positioned as a merger of equals.
Maverick Carter and Leo Pearlman will serve as co-CEOs of the newly formed company, which has yet to be named.
Existing investors, including Nike and Epic Games, have committed $40 million to support the venture's growth initiatives.
The merger is expected to enhance both companies' capabilities in sports, live events, and branded content, leveraging their complementary strengths.
Both companies aim to expand their presence globally, with offices in Los Angeles, New York, London, and Sunderland.