Overview
- On Tuesday, Oct. 13, LeBron James told his Mind the Game podcast that he had not watched the Adidas spot and downplayed the jab against him.
- The commercial, released in mid‑September to promote Edwards’ AE3 shoe, joked that James’ age and knees made Minnesota’s cold weather a bad fit.
- James said he still likes Anthony Edwards, suggested Edwards ‘‘just read off a teleprompter,’’ and emphasized he does not watch ‘‘anything from the Stripes’’ as a nod to his Nike ties.
- The ad went viral and drew on‑air reactions from other players such as Jaylen Brown and LaMelo Ball, turning branded marketing into broader social‑media conversation.
- The exchange is mostly framed as playful banter rooted in the players’ past Team USA ties, and reporters say the Jan. 12 Timberwolves‑76ers meeting is the next likely moment for an on‑court follow‑up that could further fuel brand attention.