Overview
- James posted a brief video on X and Instagram with the caption, “The decision of all decisions. October 7th. 12pm EST,” and the hashtag #TheSecondDecision.
- The clip deliberately echoes his 2010 ESPN special, showing him seated on a court across from an interviewer and wearing clothing similar to that broadcast.
- Outlets report no details have been disclosed, with speculation ranging from a retirement or playing‑future update to a marketing or partnership announcement.
- The date overlaps with Amazon’s Prime Day, which several reports and fans noted given James’s prior advertising work for the retailer.
- James, 40, is entering his 23rd season on a $52.6 million expiring deal with the Lakers and made All‑NBA Second Team in 2024–25 after averaging 24.4 points, 7.8 rebounds and 8.2 assists.