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LeBron James Sets 'The Second Decision' Announcement for Tuesday at Noon ET

The callback to his 2010 special has viewers weighing retirement talk against a Prime Day promotion.

LeBron James teases ‘decisions of all decisions’ as fans wonder if he’s set to retire before Lakers season
SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Lebron James #23 of the Los Angeles Lakers looks on against the Golden State Warriors during a time out in the first half of a preseason NBA game at Chase Center on October 05, 2025 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images)
Los Angeles Lakers' Lebron James stands on the court before an NBA basketball preseason game against the Golden State Warriors,
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Overview

  • James posted a 10‑second video on X and Instagram announcing “The Second Decision” for Oct. 7 at 12 p.m. ET, using the hashtag #TheSecondDecision.
  • The clip mirrors his 2010 ESPN special, with reports noting similar on‑court staging and even matching attire from the original broadcast.
  • What he will announce remains unconfirmed, with outlets noting competing expectations of a playing‑future update versus a marketing reveal tied to Amazon’s Prime Day, which he promoted in a June post labeled #ad.
  • Context for the stakes: the 40‑year‑old is entering a record 23rd season on an expiring $52.6 million deal, would become a free agent after 2025–26 if he plays on, and is coming off All‑NBA Second Team production (24.4 points, 7.8 rebounds, 8.2 assists).
  • The teaser moved the market, with secondary‑market prices for the Lakers’ final regular‑season home game surging from about $85 to over $445 within hours, according to ticket aggregators cited by multiple outlets.