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LeBron James Sets Noon ET ‘Second Decision’ Reveal With Outcome Unclear

The timing alongside Amazon’s Prime Day has fueled skepticism about a retirement reveal.

LeBron James teases ‘decisions of all decisions’ as fans wonder if he’s set to retire before Lakers season
LeBron James #23 of the Los Angeles Lakers dribbles during the third quarter against the Philadelphia 76ers at the Wells Fargo Center, in Philadelphia, on Nov. 27, 2023.
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SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Lebron James #23 of the Los Angeles Lakers looks on against the Golden State Warriors during a time out in the first half of a preseason NBA game at Chase Center on October 05, 2025 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images)

Overview

  • James posted a nine–ten second teaser on social media saying “The Second Decision” will be unveiled Tuesday at 12 p.m. ET.
  • The video echoes his 2010 ESPN special, showing him walking to a chair on a basketball court opposite an unidentified interviewer.
  • Outlets report competing theories that the reveal could address his playing future or serve as a commercial partnership announcement.
  • Ticket marketplace TickPick reported a surge in prices for late‑season Lakers games after the tease, reflecting heightened demand.
  • James is entering a record 23rd season at age 40 on an expiring contract, with recent coverage noting managed preseason workload and prior ad‑style teases.