Overview

• James posted a short video on X and Instagram declaring “The decision of all decisions” for Oct. 7 at 12 p.m. ET with the hashtag #TheSecondDecision.
• The setup mirrors his 2010 special, showing him walking to a chair across from an interviewer and even echoing his original wardrobe.
• No details of the announcement have been disclosed, though the timing has reignited questions about his playing future after he said the end is “sooner than later.”
• Reporters note a plausible non-basketball reveal, with the date aligning with Amazon’s Prime Day and a precedent of a similar tease in June that proved to be an ad.
• The 40-year-old enters a record 23rd season on an expiring deal after opting into a $52.6 million option, and the teaser drew millions of views within hours.