Overview

• James teased “TheSecondDecision” with a Tuesday noon ET reveal in a brief video that echoed his 2010 television special.
• Widespread speculation about a retirement announcement gave way to a follow-up clip unveiling a marketing spot for a limited-edition cognac tied to his name.
• The reveal mimicked the original “What is your decision?” setup before he chose the special cognac edition in the ad.
• Resale prices surged within hours, with TickPick’s cheapest seats for the Lakers’ April 12 home finale against the Jazz rising from $85 to $445.
• Reports confirm he will play the 2025–26 campaign as his 23rd season, after recently noting his career could end sooner rather than later.