Particle.news
Download on the App Store
127 ARTICLES
·
39m ago

LeBron James’ ‘Second Decision’ Reveal Is an Ad for Hennessy, Not Retirement

The stunt revived memories of his 2010 TV special, drawing swift backlash from fans.

LeBron James teases ‘decisions of all decisions’ as fans wonder if he’s set to retire before Lakers season
Image
SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Lebron James #23 of the Los Angeles Lakers looks on against the Golden State Warriors during a time out in the first half of a preseason NBA game at Chase Center on October 05, 2025 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images)
Image

Overview

  • James teased “The decision of all decisions” with a brief #TheSecondDecision video that mirrored the look of his 2010 sit‑down announcement.
  • At the scheduled noon ET release, the clip was revealed as a Hennessy collaboration, not a retirement or career decision.
  • He remains set to play a record 23rd NBA season at age 40 and is on an expiring contract that would make him an unrestricted free agent after 2025–26.
  • Ticket platform TickPick reported sharp price jumps for select Lakers games after the tease, including the regular-season finale against the Jazz.
  • The reveal continued his pattern of cryptic promos tied to endorsements and arrives as the Lakers pace his preseason workload.