Overview

• Hennessy confirmed a limited-edition collaboration with James shortly before the scheduled noon ET reveal on Oct. 7.
• In a teaser video, James said he was “taking my talents to Hennessy V.S.O.P” and later posted emoji reactions on X.
• Fans had widely interpreted the cryptic buildup as a possible retirement or team change announcement given his age and the season’s proximity.
• Social media reactions swung from relief to frustration, with some users saying they spent large sums on tickets expecting a farewell reveal.
• Reports state James will play his 23rd season with the Lakers as commentators, including Dave Portnoy, criticized the promotional tactic.