Overview
- James unveiled a spoof of his 2010 special that ends with him saying he is “taking his talents to Hennessy VSOP,” confirming the tease was a marketing spot.
- Hennessy released a limited‑edition V.S.O.P “Hennessy x LeBron James” bottle and posted product details and imagery on its website.
- The buildup fueled retirement speculation and briefly drove up Lakers ticket prices before the advertisement was revealed.
- Fan reaction skewed negative after the reveal, and James later reposted the ad with a winking emoji acknowledging the buzz.
- James has not announced retirement and is preparing for a record 23rd season on an expiring contract, with the Lakers managing a longer ramp‑up and reports suggesting he could miss most or all preseason games.