Overview

• James posted a nine‑second teaser and the hashtag #TheSecondDecision, explicitly referencing the 2010 'The Decision' format.
• He has not disclosed the subject of the announcement, with reporting noting possibilities such as retirement, a team move, or a promotional reveal.
• Ticket platforms show a sharp run‑up in prices for the April 12, 2026 Lakers–Jazz game, which some buyers view as a potential final regular‑season appearance.
• James exercised his player option to remain with the Lakers for 2025–26 and is positioned to become an unrestricted free agent in the spring.
• Some outlets note the timing overlaps with Amazon’s Prime Day promotions, underscoring that a commercial announcement remains possible.