Overview

• Grubman Shire Meiselas & Sacks sent a cease-and-desist letter on July 24 to FlickUp and its partner Interlink AI over unauthorized deepfake videos of LeBron James’s likeness
• Founder Jason Stacks confirmed that the company disabled all realistic people models on the Interlink AI platform within half an hour of receiving the notice
• Instagram deleted at least three accounts that had amassed millions of views with AI-generated “brainrot” clips depicting James in absurd scenarios such as pregnancy
• This action represents one of the first high-profile celebrity challenges to non-sexual, nonconsensual AI-generated content and may shape emerging likeness rights legislation
• The contents of the cease-and-desist letter remain undisclosed, leaving open questions about potential further legal or policy developments