Overview
- On Saturday, Aug. 15, James published a 90‑minute debut vlog from a 10th‑anniversary Cleveland Cavaliers reunion in Scotland that features a three‑on‑three scramble with Kevin Love, J. R. Smith, Richard Jefferson, Tristan Thompson and Channing Frye.
- The channel’s description says James will drop new episodes monthly to chronicle rounds at top courses, local food and travel around the game.
- James has publicly framed the project as a way to use his profile to open golf to inner‑city kids by creating entry points like coaching and access to clubs.
- Early traction was swift, with reports of six‑figure subscriber counts and hundreds of thousands of views within the first day, and public interest in possible high‑profile collaborations such as a lesson with Rory McIlroy.
- The launch arrives as James prepares for his 24th NBA season with the Philadelphia 76ers, raising questions about how regular content work will fit alongside his on‑court commitments.