LeBron James Launches The Shop Men's Grooming Line at Walmart

The NBA star's new venture aims to bring the barbershop experience into personal care with a collection of affordable, high-performance products.

LeBron James and business partner Maverick Carter have launched The Shop, a men's grooming line inspired by their HBO talk show.
The collection includes seven products, such as Exfoliating Face Wash and Conditioning Beard Cream, designed for all men's skin, hair, and beard care needs.
The products are vegan, cruelty-free, and priced under $10, available exclusively at Walmart.
The venture seeks to translate the barbershop's communal and conversational atmosphere into a personal care experience.
Sales expectations for the launch are estimated at $10 million in the first year.