LeBron James Joins Barbie Brand as First Athlete Ken Doll

Mattel announces the LeBron James Kenbassador doll, launching April 14, featuring custom design and philanthropic tie-ins with his family foundation.

LeBron James becomes the first professional athlete to be featured as a Ken doll in Mattel's new 'Kenbassador' series, celebrating Ken's 65th anniversary.
The doll, retailing for $75, will be available starting April 14 at Target, Amazon, Walmart, and Mattel Creations, with a limited signed release on April 12 in Los Angeles.
James collaborated closely with Mattel to design the doll, which includes a varsity jacket, Nike sneakers, Beats headphones, and references to his Ohio roots and career milestones.
The initiative includes a partnership with the LeBron James Family Foundation, with donations tied to doll sales and copies of James' children's book, 'I Am More Than,' being distributed to support educational efforts.
Mattel's Kenbassador series aims to highlight inspiring figures as role models, with James chosen for his cultural impact, philanthropy, and dedication to empowering future generations.