Overview

• LeBron James’s legal team has issued multiple cease-and-desist letters since July 24 to creators and platforms distributing disturbing AI deepfake videos of the star.
• FlickUp founder Jason Stacks confirmed receipt of a cease-and-desist and has disabled the platform’s portrait-generating models in response.
• Instagram has removed at least three high-traffic accounts hosting graphic deepfakes depicting scenarios like pregnancy and assault.
• Former teammate Richard Jefferson publicly endorsed James’s efforts to protect his name, image, and likeness from unregulated AI content.
• Industry experts are watching for new content-moderation policies that could set legal precedents for celebrity likeness rights in the AI era.