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Overview
- After teasing “the decision of all decisions,” LeBron James revealed a limited-edition cognac partnership with Hennessy rather than a retirement announcement.
- The ad recreates his 2010 “The Decision” format, including the line “I’m taking my talents to Hennessy V.S.O.P.,” with the release scheduled to begin sales in October.
- Hennessy said the spot was posted earlier than planned to accommodate James’s training schedule, and it features an orange bottle with his name and signature “crown” gesture.
- Social-media reaction ranged from relief to frustration, with NBA Brasil calling James a “brincalhão,” as memes and criticism circulated widely.
- Resale prices for a late-season Lakers home game surged after the tease, with TickPick citing a jump from about $85 to $445 and lowest asks on SeatGeek and Ticketmaster reported at $821 and $955, respectively, while coverage indicates James will play a 23rd NBA season and may pursue a Lakers extension.