Overview

• A video from July 22 shows James, his wife Savannah and business partner Maverick Carter singing along to Kendrick Lamar’s Drake diss track at La Guérite, a beachside restaurant in Cannes.
• Amazon founder Jeff Bezos recorded his wife, Lauren Sanchez, as she danced to the track alongside James, adding a business titan’s lens to the viral moment.
• Kendrick Lamar released 'Not Like Us' in mid-2024 targeting Drake, and James’s attendance at Lamar’s June concert already prompted Drake to alter lyrics and cover a tattoo of James.
• XXL Magazine’s social media post of the Cannes clip propelled the moment to viral status, illustrating the power of digital platforms in amplifying celebrity rivalries.
• Observers note the episode highlights how sports, music and business figures intersect in public settings to shape modern cultural narratives.