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2w ago

LeBron James Becomes First Athlete Immortalized as a Ken Doll

Mattel's collaboration with LeBron James debuts the Kenbassador series, with the doll set to launch on April 14, 2025, at $75.

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Overview

  • LeBron James is the first professional athlete to be featured as a Ken doll, part of Mattel's new Kenbassador series celebrating influential figures.
  • The doll's design incorporates personalized elements, including a varsity jacket with 'LJ' initials, number 23 patches, and an 'I Promise' wristband referencing his foundation.
  • Retailing for $75, the LeBron James Ken doll will be available starting April 14, 2025, at major retailers like Target, Walmart, Amazon, and Mattel Creations.
  • The collaboration supports the LeBron James Family Foundation, with proceeds aiding community initiatives in Akron, Ohio.
  • Standing an inch taller than standard Ken dolls, the figure reflects James's stature and cultural impact, packaged in custom-designed larger packaging.