LeBron James and Maverick Carter Launch Men's Grooming Line

The new collection, inspired by their show The Shop, will be available at Walmart starting April 1.

LeBron James and Maverick Carter's The SpringHill Company partners with Parlux to launch a men's grooming line inspired by their Emmy Award-winning show, The Shop.
The collection includes seven products for skin, hair, and beard care, aiming to provide accessible, solution-led personal care for men of all ages.
The Shop Men's Grooming Line will be available in approximately 1,600 Walmart stores nationwide starting April 1, with each product priced under $10.
The vegan, cruelty-free range is designed to encapsulate The Shop's values of high performance, empowerment, and self-care.
The Shop, now approaching its seventh season, features James, Carter, and guests discussing a variety of topics in a barbershop setting.