Overview

• Leaked reports from iPhone-Ticker and analysts pinpoint a September 9 event, preorder availability on September 12, and shipments beginning September 19.
• The series is expected to include iPhone 17, iPhone 17 Air replacing the Plus, iPhone 17 Pro and iPhone 17 Pro Max, marking a shift in Apple’s midrange strategy.
• Industry analysts attribute an anticipated $50 price increase across most models to newly imposed tariffs in China, with the base model potentially holding current pricing.
• Rumored hardware upgrades include a fully integrated Wi-Fi modem and new silicon battery technology aimed at boosting energy efficiency.
• The September event is also likely to introduce iOS 26 along with refreshed AirPods Pro 3 and new Apple Watch Series 11, SE 3 and Ultra 3 models.