Overview
- The rumor gained fresh traction after leaker Kosutami posted on X on August 19 saying “Ceramic Apple Watch is back” and several tech outlets picked up the claim.
- Bloomberg reporter Mark Gurman earlier signaled Apple was considering a ceramic return in a newsletter published August 9, giving the report independent backing.
- Apple has not confirmed the material’s return so the reports should be treated as unverified ahead of the company’s expected September product reveal.
- Apple’s prior ceramic finish used compressed zirconia and alumina polished with a diamond slurry and sold as a premium Edition option that cost much more than base models.
- If ceramic appears it could push Series 12 pricing higher and appeal to collectors, while also showing Apple testing a higher-priced tier for wearables during a year of broader product price pressure.