Overview
- Reuters reports, citing Meta internal documents, that scam and banned‑product ads generated about $7 billion in annualized revenue.
- Those documents said Meta expected up to 10 percent of its 2024 ad revenue to come from scams and prohibited goods.
- An estimated 15 billion higher‑risk scam advertisements were shown to users each day across Facebook, Instagram, and WhatsApp, according to the files.
- The materials describe an automated policy that bans advertisers only at a 95 percent predicted fraud threshold, with other suspected scammers charged higher rates instead of being removed.
- Meta disputed the characterization as selective and the 10 percent figure as rough, saying user reports of scam ads fell 58 percent over 18 months and 134 million pieces of scam ad content were removed in 2025.