Overview

• Spanish outlet 3D Juegos spotted Google metadata from an ASUS Spain store preview revealing the ROG Xbox Ally at €599 and the Ally X at €899
• The leaked figures convert to roughly $650–$700 for the base model and $975–$1,050 for the premium variant in Europe
• These prices mirror existing ROG Ally MSRPs yet sit above current Steam Deck and Nintendo Switch 2 pricing benchmarks
• The standard Ally is powered by an AMD Ryzen Z2 A chip with 16 GB LPDDR5X memory and a 512 GB SSD while the Ally X uses an AMD Ryzen AI Z2 Extreme processor with 24 GB RAM and a 1 TB SSD
• Neither ASUS nor Microsoft has confirmed pricing and release details remain unverified with pre-orders tipped for August and a potential October 2025 launch