Overview
- PhoneArena reported that Apple briefly posted, then removed, an Apple TV app invitation indicating a September 9 showcase for the iPhone 17 series.
- Coverage consistently points to four models — iPhone 17, a new ultra‑thin iPhone 17 Air replacing the Plus, iPhone 17 Pro, and iPhone 17 Pro Max — though details remain unconfirmed by Apple.
- Leaks indicate ProMotion 120Hz displays across the lineup and a 24MP front camera upgrade for all four phones.
- Pro models are widely reported to add A19 Pro chips, up to 12GB of RAM, and a redesigned full‑width rear camera island, with the Pro Max tipped for triple 48MP sensors and first‑time 8K video.
- Regional price estimates suggest higher starting prices, Apple has officially set a Bengaluru Hebbal store opening for September 2, and retailers are discounting iPhone 16 Pro Max ahead of the launch window.