League One Volleyball Secures $100M Investment Ahead of January Launch

The new funding supports the debut of a six-team professional women's volleyball league and expands its grassroots-to-pro pipeline.

League One Volleyball (LOVB) has raised $100 million in new funding from Atwater Capital, Ares Management, and Left Lane Capital, bringing its total funding to $160 million.
The professional league, LOVB Pro, will debut on January 8, 2025, with teams in Atlanta, Houston, Austin, Madison, Salt Lake City, and Omaha.
LOVB's grassroots-to-pro model includes 66 volleyball club locations across 26 states, supporting over 16,000 youth athletes and 600 collegiate players.
The league's inaugural rosters feature players from 20 countries, including 17 Olympians and 10 members of the 2024 U.S. silver medal-winning team.
LOVB has secured a media rights deal with ESPN to broadcast matches and partnerships with Adidas, Revolve, and Spanx to support its launch.