Le Coq Sportif Enters Judicial Restructuring Amid Financial Struggles

The French sportswear brand faces a six-month observation period to secure new investments and stabilize operations.

Le Coq Sportif has been placed under judicial restructuring by the Paris Commercial Court, allowing a six-month observation period to maintain operations.
The company, owned 75% by Swiss investment firm Airesis, has faced significant financial challenges, reporting a €28.2 million loss in 2023 and €18.2 million in the first half of 2024.
Efforts are underway to attract new investors and strategic partners to address its financial instability and strengthen its business model.
The company aims to leverage its role as the official outfitter for the Paris 2024 Olympics to showcase its global brand potential and French manufacturing expertise.
Le Coq Sportif is also dealing with a €5.3 million dispute with the French Rugby Federation and outstanding loans from the French government and the Paris 2024 organizing committee.