Lay's Reveals Finalists for Revived 'Do Us A Flavor' Contest

After a seven-year pause, Lay's announces three fan-inspired chip flavors, kicking off a nationwide voting period starting April 21.

The three finalist flavors are Bacon Grilled Cheese, Wavy Korean-Style Fried Chicken, and Valentina & Lime, each inspired by personal heritage and culinary nostalgia.
Paula George from Sapulpa, Oklahoma, created the Bacon Grilled Cheese flavor as a tribute to her late father's recipe.
Neelia Lynn of Chesterfield, Virginia, submitted the Wavy Korean-Style Fried Chicken flavor, inspired by her family's experiences in South Korea.
Araceli Huerta from San Jose, California, developed the Valentina & Lime flavor, based on her mother's favorite snack using Lay's Classic chips, Valentina hot sauce, and lime juice.
Consumers can purchase and vote for their favorite flavor from April 21 to June 13, with the winner receiving $1 million and two runners-up earning $50,000 each.