Overview
- The concept launches with two complementary sites — a sit-down bar-restaurant at C/ Fuencarral 102 and a takeaway outlet at Corredera Baja de San Pablo 3 — open daily from 09:00 to 00:00.
- The menu reimagines the Spanish tortilla with Lay’s chips as the core ingredient, served as pincho, bocadillo or whole, with optional onion and customizable toppings.
- Michelin-starred chef Miguel Carretero advised on the recipe, emphasizing extra virgin olive oil, confit onion and a no-additives, no-preservatives approach.
- Beyond tortilla, offerings include potato-led dishes such as fish and chips with a Lay’s vinaigrette and mussels in escabeche with seasoned chips.
- Delivery is slated to begin in April, with PepsiCo positioning Madrid as a test market before weighing broader rollout based on traffic, sales and organic buzz.