Law Firms Step Up Bath & Body Works Securities Class Action Ahead of Lead Plaintiff Deadline

Plaintiffs say upbeat claims about brand tie‑ins plus promotions masked weak performance, leading to losses once results disappointed.

Overview

Investors who bought BBWI securities from June 4, 2024 through November 19, 2025 face a March 16, 2026 deadline to seek lead‑plaintiff status.
New notices from Rosen Law Firm, The Schall Law Firm, DJS Law Group, and Kessler Topaz Meltzer & Check highlight the ongoing recruitment of affected shareholders.
Complaints allege the company’s focus on adjacencies, collaborations, and promotions failed to grow the customer base or net sales as presented.
Filings claim Bath & Body Works relied on brand collaborations to “carry quarters,” making prior guidance unlikely to be met and rendering positive statements misleading.
The suits assert violations of Sections 10(b) and 20(a) of the Exchange Act and SEC Rule 10b‑5, and note no class has been certified to date.