Overview
- The TV designer has been appointed GRIDSERVE's 'Chief Visibility Officer' to raise the profile of public charge points.
- He unveiled bold mobile signage, wore a high-visibility yellow suit, and toured in a digital electric ad-van, stopping at the Stevenage Electric Forecourt.
- Petrol stations can be widely signposted on major roads, whereas EV chargers face stricter criteria that limit where they can be indicated.
- GRIDSERVE urged updates to signage regulations to accelerate EV adoption as its CEO highlighted a rollout focused on powerful chargers at convenient on-the-go locations.
- The campaign promotes Electric Forecourts with 24/7 bays, coffee shops, convenience stores, and free Wi-Fi, framing them as modern pit stops.