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Lauren Kyle McDavid’s Sportswear Brand Partners with Team Canada for 2026 Winter Olympics

The Olympic collaboration follows her spring debut of Trove Living, underscoring her deepening Edmonton roots as her husband weighs a contract extension hinging on championship prospects.

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Overview

  • Lauren Kyle McDavid opened Trove Living this spring in Edmonton’s historic Canada Permanent Building, combining her interior design firm Kyle & Co with an intimate gathering space, Bar Trove.
  • Her Sports Club Atelier label has secured a collaboration with Team Canada to produce and distribute apparel for the 2026 Winter Olympics through major retailers.
  • Connor McDavid’s current five-year contract expires July 1, 2026, and he has said that an ongoing championship window will determine his willingness to sign an extension.
  • Sports Club Atelier evolved from her design of playoff jackets for NHL players’ spouses, and early collections have already drawn interest from multiple teams and the Canadian Finals Rodeo.
  • Her role on the Edmonton Oilers Community Foundation board and her fostered friendships with players’ families underscore her growing Edmonton roots and may factor into her husband’s decision to stay.