Lauren Anderson Takes Helm of Brand and Content Innovation at Amazon MGM Studios

New role focuses on integrating advertising with original content across Prime Video and Freevee platforms.

Anderson will manage creative collaborations with brands for Amazon MGM Studios' original series.
She will work closely with Amazon Ads and Prime Video Ads teams to generate sponsorships and custom content.
Her expanded remit includes oversight of AVOD originals and a newly formed Scripted Hybrid team.
Benoit Landry will lead a new group focused on brand-centered original content.
Justin Holt will oversee creative ad operations, integrating ads into content.