Overview
- The contest’s winner will create a festive wonderland for presenter and Christmas enthusiast Laura Whitmore.
- Balsam Hill reports that a poll of 2,000 UK adults who decorate finds nearly half plan two or more Christmas trees at home.
- Eighteen percent expect to have a tree up before the end of November, while 17% aim to decorate between December 15 and 24.
- People report spending about four hours on decorating, with Londoners averaging 5.27 hours, and men reporting more time and higher spend than women (£79.28 versus £49.69).
- Balsam Hill CEO Mac Harman says decorating has become a creative performance and frames the competition as a showcase for self-taught talent.