Overview
- Polling of 2,000 UK adults ranked not taking yourself too seriously, laughing easily and dancing without worry as the clearest markers of youthful spirit.
- Other top indicators included spontaneity, playing on swings, enjoying funfairs, celebrating birthdays enthusiastically, singing along, watching children’s TV and wearing bright colours.
- Eight in ten respondents said staying connected to their inner child is crucial, citing benefits for mood, stress reduction and overall mental health.
- Seventy percent of parents credited their children with rekindling playfulness, with shared activities such as beach trips (37%), big birthday celebrations (32%) and cooking together (29%) commonly cited.
- Most respondents engage in youthful behaviours regularly, with 65% doing so at least weekly and one in five daily, and the campaign features guidance from psychologist Jo Hemmings and a family dance by JLS star Aston Merrygold.