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Lauderdale-by-the-Sea Sets Vote on Adding 'President Donald J. Trump Drive' to Seagrape Sign

If approved, only the Commercial Boulevard–Seagrape Drive sign would carry the co-designation.

Trump merchandise for sale at a novelty store in Lauderdale-by-the-Sea on Tuesday, Sept. 9, 2025. (Carline Jean/South Florida Sun Sentinel)
These flyers are being circulated throughout Lauderdale-By-The-Sea.
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Overview

  • The town commission is scheduled to take up the proposal Wednesday at 6:30 p.m.
  • The measure is a co-designation at one intersection rather than a full street renaming, leaving other Seagrape Drive signs unchanged.
  • Residents expressed sharply different views, with some praising the idea and others warning it could make them uncomfortable living there.
  • A Sun Sentinel letter urged rejection, arguing a politically charged label could deter visitors and undercut the beach town’s neutral branding.
  • Commissioner Richard DeNapoli is identified as a supporter, and residents pointed to South Florida precedents such as Trump Avenue in Hialeah and Barack Obama Boulevard in West Park.